Cookie and Tracking Policy
Last Updated: March 2025
When you visit serophixan.com, we collect certain information through automated tracking technologies. This happens in the background while you browse our financial comparison tools and read company analyses.
We're telling you about this because transparency matters. You should know what data gets collected when you're researching companies on our platform, and more importantly, why we collect it.
Essential Tracking
These keep the site working properly. Without them, you wouldn't be able to navigate between pages or use our comparison tools. We're talking about basic functionality here.
Session management, security features, form submissions, and preference storage. When you adjust filters on our comparison tables, that's essential tracking at work.
Performance Tracking
We track how people interact with our financial data tools. Which comparison features get used most? Where do visitors spend time? This helps us understand what's actually useful.
Page load times, feature usage patterns, navigation paths, and error detection. If our search function breaks, this tracking tells us immediately.
Functionality Tracking
This remembers your preferences across visits. When you come back to serophixan.com, we recall your dashboard settings and display preferences so you don't have to set everything up again.
Saved comparison lists, display settings, notification preferences, and customized views. Your personalized experience across sessions.
Analytical Tracking
We analyze broader patterns to improve our financial comparison services. What industries do Australian users research most? Which analysis features need enhancement? This data shapes our development priorities.
Aggregated usage statistics, demographic insights, feature effectiveness, and content performance metrics. All anonymized and never sold to third parties.
Understanding Your Choices
Want to use serophixan.com with minimal tracking?
Set your browser to block third-party cookies. You'll still get full access to our comparison tools, though some personalization features won't work.
Need to clear existing tracking data?
Delete your browser cookies and site data for serophixan.com. This resets everything but also clears your saved preferences and comparison lists.
Want personalized features without marketing tracking?
Most modern browsers let you block advertising cookies while allowing functional ones. Check your browser's privacy settings for granular controls.
Researching companies privately?
Use incognito or private browsing mode. You won't have access to saved comparisons, but your research session won't be linked to your regular browsing history.
Managing Browser Settings
Chrome
Go to Settings → Privacy and security → Cookies and other site data. You can block all cookies, block third-party cookies, or manage site-specific permissions here.
Firefox
Open Settings → Privacy & Security → Cookies and Site Data. Firefox offers enhanced tracking protection by default, with customizable levels from standard to strict.
Safari
Navigate to Preferences → Privacy. Safari blocks most third-party cookies automatically and shows you which trackers were blocked on each website.
Edge
Access Settings → Cookies and site permissions → Manage and delete cookies. Edge provides balanced, strict, or custom tracking prevention options.
How Long We Keep This Data
Session cookies disappear when you close your browser. That's the temporary stuff that keeps you logged in and tracks your current browsing session.
Persistent cookies stick around longer, typically between 30 days and 2 years depending on their purpose. Preference cookies last longer so we remember your settings. Analytics cookies refresh periodically.
You can delete any of this data whenever you want through your browser settings. We also automatically purge old tracking data that's no longer useful for improving our services.
Specific Uses on serophixan
Company Comparison Tools
When you build side-by-side financial comparisons, we track which metrics you view most often. This helps us prioritize the most relevant data points for Australian investors.
Search Functionality
We analyze search patterns to improve our company database and suggest better matches. If lots of people search for a company we don't cover yet, that's valuable feedback.
Industry Reports
Tracking which sectors get the most attention tells us where to focus our analytical efforts. Energy sector popular this month? We'll dig deeper into those companies.
News and Updates
We see which company news articles resonate with readers. This shapes our editorial calendar and helps us understand what information matters most to Australian business watchers.
Performance Optimization
Technical tracking identifies slow-loading pages or broken features. When our data visualization tools lag, we get alerts immediately and can fix issues before they affect most users.
Questions About Our Tracking?
We're based in South Nowra and happy to explain our data practices in plain language. Sometimes privacy policies get complicated, but the conversation doesn't have to be.