Built on Real Numbers, Not Guesswork
We started serophixan in 2019 because we kept seeing business owners make financial decisions based on incomplete data. Your company deserves better than surface-level comparisons.
Why We Focus on Comparative Analysis
Most business owners receive financial reports that exist in a vacuum. They know their own numbers but have no context for whether those numbers are competitive, sustainable, or indicate potential problems.
We built serophixan to change that. Our approach puts your financials alongside industry benchmarks and similar businesses. It's not about making you feel good or bad about your performance. It's about giving you context that actually matters when you're making decisions about expansion, hiring, or operational changes.
We work primarily with established businesses across retail, professional services, and manufacturing sectors throughout Australia. The common thread isn't industry—it's wanting decisions grounded in comparative reality rather than isolated metrics.
What Guides Our Work
These aren't aspirational statements. They're how we actually operate when analyzing your business against market benchmarks.
Context Over Judgment
We present comparative data without telling you what it should mean. Your business circumstances matter more than industry averages, and we structure analysis that respects that complexity.
Transparency in Methodology
You'll understand exactly how we selected comparison companies, which metrics we prioritized, and why certain benchmarks matter more than others for your specific situation.
Real Business Language
We avoid financial jargon that obscures meaning. If a term matters for understanding your comparative position, we'll explain it in language that makes sense for operational decision-making.
How We Actually Do This Work
We Start With Your Actual Questions
Initial consultations focus on what decisions you're facing. Are you considering a second location? Wondering if your labor costs are out of line? Evaluating whether to invest in new equipment? The analysis follows your real needs, not a standardized template.
We Build Custom Comparison Sets
Generic industry benchmarks miss important nuances. We identify businesses with similar revenue ranges, geographic markets, and operational models. The comparison pool reflects companies facing challenges and opportunities actually relevant to yours.
We Present Data You Can Use
Our reports highlight where you stand relative to comparable businesses across key financial metrics. We focus on actionable insights—areas where your performance suggests specific operational reviews or opportunities others in your position have successfully pursued.
We Stay Available for Follow-Up
Comparative analysis raises new questions as you dig into the data. We include review sessions to work through what you're seeing and help connect financial patterns to operational realities in your business.
Who Does This Work
serophixan is small by design. We prioritize deep familiarity with client businesses over volume. Everyone here has worked in financial analysis for established businesses before joining our team.
Elsie Drummond
Senior Financial Analyst
Elsie spent eight years in corporate finance before moving to comparative analysis work. She specializes in retail and service sector benchmarking, particularly for businesses navigating growth phases or considering operational changes.
Work With Us on Comparative Analysis
We typically begin new client relationships in autumn 2025 to align with financial planning cycles. Initial consultations help determine if comparative analysis matches your current business needs.
Schedule Initial Consultation